Nike and NFL Cement Partnership for a Further 10 Years Through to 2038
Nike has announced that its contract with the NFL has been extended for another 10 years, taking it through to 2038.
Collaboration Described as Strong and Successful
Nike’s President and CEO, Elliott Hill, described the partnership’s renewal as a reflection of the strong and successful collaboration between Nike and the NFL.
Hill emphasized their shared dedication to developing innovative solutions that address the evolving demands of both NFL players and fans.
For the past 12 years, Nike has served as the sole provider of apparel for all 32 NFL teams and their supporters, and NFL Commissioner Roger Goodell has described Nike as an invaluable partner since 2012. He says Nike is a strategic partner who will help the NFL grow football internationally, support youth football, and make advances in player safety.
Nike Says it Pursues the Unique Needs of NFL Players
Nike says its relentless pursuit of innovation and an understanding of the unique needs of NFL players helps it deliver cutting-edge, high-performance products adapted to the evolving demands of the game’s elite athletes.
Key initiatives of the Nike-NFL partnership are global expansion, player health and safety commitment, football development, storytelling, and fan engagement.
Nike and the NFL say they are committed to finding solutions for athletes currently playing the game while simultaneously building a safer, better sport for the next generation.
This renewed agreement demonstrates the strength and commitment of both organizations to work together to drive growth, innovation, and fan engagement.
NFL Commissioner Roger Goodell says that “Nike has been an invaluable partner since 2012, and we couldn’t be more excited to have them onboard for years to come. In addition to their products and services for our clubs, players, or fans,
Nike will help us grow football internationally, support youth football, and advance player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels here in the United States and around the world.”